The operating system, installed.
Most operating-system programs hand you templates and wish you luck. This one comes with the operator: I sit in the seat, install the system your leadership team runs on, and my team builds the AI that keeps it running — starting inside the 90 days, expanding only when it's earned. For founder-led DTC brands and the agencies that serve them.
I've spent ten years inside commerce, six of them in the seat beside one CEO. Same pattern everywhere: the decisions are fine. What's missing is the machinery that carries a decision from the meeting to the customer without the founder routing every piece of it at 11pm.
That machinery has a name — an operating system — and an entire industry sells you the templates for one. Spreadsheets, dashboards, fifty plug-and-play resources. You buy them, you star a folder, and eight months later you're still the router.
So here's my sentence: I advise and I build and I solve. One boat, three oars. I install the operating system with you, my company builds the parts that should be software, and I stay in the seat until your team runs it without either of us.
And because I know how this reads with zero case studies on the page: ten years of advising leaves plenty of thank-yous, but the COO seat as a product is new, and I'd rather trade price for proof than dress up borrowed receipts. So I became my own first client. The follow-through machine and the admin-eater run my own business — bring the real thing that's on your desk to the call and I'll show you mine working.
Templates you maintain, or a system that runs.
The template programs say it themselves if you read closely: implementation is your job, a few hours a week, results measured in quarters. Nothing wrong with that if your hours should go to implementing. The Reset exists for founders whose hours should go to leading: you still show up — the weekly session and the review are yours — but the building, wiring, documenting, and chasing is mine. The system gets installed, verified against real weeks, and handed to an owner — in 90 days, with the operational debt paid down instead of catalogued.
Eight installs. Each one leaves a result behind.
Founder and leadership interviews, a real audit of how work actually moves, and a map of where decisions die between the meeting and the customer. Priced by what each leak costs, not by how loud it is.
Result: You know exactly where execution is leaking, and what it's costing you.
Seats before people. Every critical outcome gets one owner with real authority, and the chart shows where you're still the default owner of everything.
Result: Critical outcomes have one owner each — and it isn't always you.
A handful of numbers you actually trust, each with an owner, a threshold, and a source. Built from your data, not a template's idea of your data.
Result: You stop asking for status because the status finds you.
Installed, then run with you until it's normal. Updates arrive before the meeting; the meeting spends its hour on exceptions and decisions.
Result: Meetings produce decisions instead of status theater.
What was decided, who owns it, what shipped, and whether it held — one thread, in writing, checked weekly. The register is why decisions stop quietly reopening on Friday.
Result: Decided stays decided.
We pick the one bleeding worst — launches, client delivery, creative ops, hiring — map the current mess, design the target, install it, and verify it held under real conditions.
Result: The worst leak is fixed end to end, with evidence.
We map where AI actually earns a place in your operation, then my team builds the first automation end to end — an agent with an owner, permissions, and a human approval gate. The rest of the roadmap gets built after the reset, through the build lane, only when it's earned.
Result: The first piece of your 11pm routing runs without you — and you know exactly what gets built next.
Your first real planning cycle on the new system, a hire-automate-build-or-stop roadmap, and an internal owner trained to run the cadence.
Result: The system survives me leaving. That's the point.
All eight live inside the 90-Day Operating Reset. The AI install starts with the map and one working automation; the fuller build-out comes after, through the build lane, when the reset proves it's worth building. The process is the same every time. The outcomes are yours.
Ten years inside commerce. Six in the seat beside one CEO — the thread's still running. An agency's #2 seat through a 56% growth year. 400+ founders advised. And the system on this page runs my own business first. The full track record, every seat, every receipt →
This is the 90-Day Operating Reset.
$25,000, paid monthly: $10K the first month, then $7.5K twice. Two founding seats run at $3,500 a month for the 90 days, traded for a documented case study, until they fill or October 31, 2026. No fake countdown: that date is real, and so is the two-seat cap — it's the honest limit of doing this properly.
After the 90 days the seat stays filled at the level you need — Advisory $4,000/mo, Integrator $7,500/mo, Embedded from $10,000/mo — and when something needs building, the build lane switches on inside whatever seat you're in.
If you have the hours and want to build it yourself, genuinely: do that. Take the free diagnostic, spend $30 on AI30, and start. Some founders should.
If you've already bought the templates and you're still the router at 11pm — that's not a discipline problem, it's a capacity problem. That's the one the Reset solves.
The questions people actually have.
How is this different from an operating-system course or template pack?
Templates are a map. This comes with a driver. The template route hands you the folder and makes implementation your homework, measured in quarters. Here the operating system is installed by someone in the seat with you, running in 90 days, and the parts that should be software get built as software — by my team, for your business, owned by you.
We already run EOS / have a ClickUp setup. Does this replace it?
Usually no. If your tools work, they stay — the operating system is the layer that makes them agree with each other. I configure what exists before connecting anything, and connect before building anything. Custom software is the last resort, not the first move.
Who actually does the work?
Me, in the seat, for the operating system and the leadership cadence. Marshal — my implementation company — for the systems and AI builds. You and your team own the outcomes; the whole engagement is designed to reduce dependence on me, not create it.
What does it cost?
It's public: the 90-Day Operating Reset is $25,000, paid monthly — $10K, then $7.5K twice. Two founding seats run $3,500 a month ($10,500 total) in exchange for a documented case study, until they fill or October 31, 2026, whichever comes first. After the 90 days, the seat stays filled at the level you need: Advisory $4,000, Integrator $7,500, Embedded from $10,000.
Why only two founding seats?
Because the hours are real. A Reset done properly takes a meaningful slice of every week, and I'd rather deliver two completely than three badly. Staggered starts, so each seat gets the attention it's paying for.
Stop being the operating system.
The first call is on me. Bring the real thing on your desk and we'll work it live.