Ten years in commerce. Here's the tape.
Brands, agencies, SaaS, and four years freelance — I've sat in most of the seats my clients are hiring for. The thread through all of it: I end up in the seat beside the founder, and I tend to stay there.
Where I've actually sat.
Six years with the same founder — advisor first, then hired in when he became CEO.
I run growth, creative, and CX as one P&L: the creative engine went from 20 to 200+ assets a month alongside 67% revenue growth.
Director of Operations, promoted to Director of Growth & Sales. Revenue up 56% in a year; team from 15 to 32 across four departments, including an ops department built from zero.
Rebuilt pricing, offers, and the sales process: my close rate went 15% → 35% on the same leads other reps worked, and average deal size rose 18%.
2.7x qualified pipeline in my first quarter, and launched the agency's commerce podcast from scratch.
Ran growth end-to-end on a 1.5-person team — demos, pipeline, positioning. The SaaS seat keeps my B2B muscle current.
The brand was being acquired, and the buyer set a hard efficiency bar. I hit it seven months straight — with zero added creative budget — while also getting the site moved to Shopify.
Hands-on paid growth for brands doing $500k to $250M a year — skincare, beauty, apparel, food, footwear — on budgets from $3k to $250k a month.
The designated ads expert inside two of DTC's biggest founder communities — a seat earned entirely by helping in public. Plus 80 industry podcast episodes produced end to end.
“Matt is a great coach and business therapist. He's always there to help me break through business and mental roadblocks that end up unlocking massive clarity, reduced stress, and substantial revenue growth for the brand.”
“I just quoted the highest retainer price I've ever quoted in my life! It scared the shit out of me, but I said the number thanks to you. I'm proud of myself!”
“Matt is incredibly knowledgeable and has personally given me super useful insight that has saved me tons of time and money.”
“There are not enough words to express my gratitude towards Matt. Matt is your right-hand man.”
“Matt has helped me so much. He's literally like a big brother to me — there to help with anything, seemingly at any time. Working with Matt is DEFINITELY something you want to do.”
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