heard me somewhere?
Start here. This is the short version.
I'm Matt — ten years inside DTC, six of them in the seat beside one CEO. I run a small advisory practice called the second seat: one person who knows your whole business, there for the calls you've been making alone.
It's not a course or a community. It's me, on a pace you pick — some sessions we think the hard call through, some we sit down and do the avoided thing together. Month to month, a few seats, prices on the page.
30 min · a second opinion on one live decision · no deck
The call's on me. If it's not the most useful call of your month, we stop there.
Prefer to start async? Email me whatever you're stuck on — one messy sentence is fine.
Prefer to start async? Email me whatever you're stuck on — one messy sentence is fine.
want the receipts first?
Fair. The work pagehas every seat I've sat in — the agency I helped grow 56% as the founder's #2, the 30+ brands, the 400+ founders, and what clients say.