You keep making good decisions that somehow don't happen.
That's operational debt, and it compounds. I'm the founder's Second Seat: I sit in the chair beside you, find where execution is leaking, and when it needs building, I build it.
For DTC brands and the agencies that serve them.
1 in 5 of these calls ends with me saying you don't need me.
Two debts run your company, and only one shows up on a dashboard.
Your systems owe the first: the report still built by hand every Monday, the flow nobody owns. Your people owe the second: the decision the room nodded at that's quietly open again by Friday. Both are operational debt, and the interest on both gets collected at the customer.
one founder has kept me in the seat beside him that long. When he became CEO, he hired me to run revenue.
one growth year as an agency founder's #2, team from 15 to 32 across four departments.
founders advised inside two of DTC's biggest communities, after running paid growth for 30+ brands myself.
The Second Seat package is new. The operator isn't — that's a decade of receipts up there, and the words below are from people who lived it. What's new is this exact 90-day version, so the first two founding clients get the proof-price. Bring the worst workflow on your desk to the call and I'll show you the same machine running my own business, live.
One seat. The founder's second one.
We find where execution is leaking, install the operating system your leadership team runs on, repair the workflow bleeding worst, and build the AI that keeps it running. $25,000, paid monthly — you're never more than a month in. Two founding seats at $3,500/mo, traded for a case study, until they fill or October 31.
also, if the seat isn't where you are yet
Rather build it yourself? Thirty minutes a weekday for thirty days. $30.
Free scan that checks the launch you approved is the one customers see.
One teardown a week from the war on entropy, in your inbox. Free.
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Clearly Commerce: field reports from the war on entropy 🫡
One useful teardown a week: where a real commerce decision broke, and how the operator fixed it once. Free, weekly, unsubscribe anytime.
Yes, the first one says “coach” — coaching is in the toolkit; the seat is an operator's. Their words, unedited.
“Matt is a great coach and business therapist… unlocking massive clarity, reduced stress, and substantial revenue growth for the brand.”
“I just quoted the highest retainer price I've ever quoted in my life! It scared the shit out of me, but I said the number thanks to you.”
“He came up with some awesome tactics to capture a broader audience and executed it promptly… Matt is worth every cent!”
Six years beside one CEO, an agency's #2 seat, 400+ founders advised. The full track record, every seat, every receipt →
You shouldn't make the hard call alone.
The call's on me. Bring the real thing that's on your desk and we'll work it live. Or just read the field reports until it clicks.