Partner with me on useful content for people building DTC brands and agencies.

I work with commerce software and service companies on videos, Lady's Letter, launches, and events when the product belongs in the story and the audience can use it.

Start a partnership conversation

I've done this before.

100+: Past episodes hosted
12+: Hour livestream hosted

The work around it

I also launched Kartworthy for KlientBoost and have handled the work around a show, from the format and guest research through sponsors, editing, clips, publishing, and promotion.

Past guests

Past show sponsors

Three ways to work together.

The format follows the idea, the audience, and the action you need.

Integrated sponsor

Support one independent Matt Lady idea with a disclosed host-read or product demonstration. A paired placement can include one video integration and one separate Lady's Letter module. One sponsor per asset.

Dedicated partner feature

Your research, product, launch, report, or event becomes the subject of the whole video or Letter. The paid relationship is clear, and I keep the treatment useful after the campaign date.

Content for your channels or event

Short-form video, on-camera ads, long-form explainers, live social coverage, hosting, and post-event follow-up. Usage, paid amplification, raw footage, and exclusivity are scoped separately.

Integrated and dedicated are different.

An integrated sponsor supports an otherwise independent video or Letter. A dedicated feature makes the partner's product, report, event, or idea the subject of the whole piece.

A launch campaign might include

One 12 to 16 minute anchor video, original short-form pieces, text posts, a Lady's Letter placement, and live coverage. The exact mix depends on what needs to happen and when.

I keep production lean.

Most of this is me: the concept, script, camera, edit, and post. For a sketch, expect an outfit change and a cheap prop, not a production crew.

One real idea before a pile of deliverables
Clear scope, approvals, disclosure, usage rights, and CTA
A product that fits the audience and the story
No guaranteed editorial conclusion
Published on my channels or delivered for yours

Send the product, audience, date, and goal.

I'll tell you whether I fit and what I would make.

Email Matt