“I re-decide things I already decided.”
The decision was never recorded or assigned, so it returns.
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Bring me the decision you keep reopening.
I work 1:1 with DTC founders, agency owners, and operators to make the call, write it down, and turn it into a next move someone owns.
Book a call Bring one real problem. We'll use the call to see whether monthly or weekly advisory makes sense.Close enough to understand the context. Independent enough to tell you what I actually think.
The work is not over when the decision is made.
A decision can be clear in the room and still turn into three versions once it reaches the team. When the cleanup repeats, it costs time, money, and trust. I call that buildup operational debt. Advisory is where we trace what changed, make the call, and give the next move an owner.
It usually sounds like this.
The hire, the offer, the agency, the team shape, the launch, the report nobody trusts, the system nobody owns, or the decision you keep avoiding.
“Everyone I could ask has something to sell me.”
Your vendor wants the work. Your team wants your approval. You need an independent read.
“I know something is off, but I cannot rank it.”
Growth, creative, operations, customer experience, and AI are all competing for attention.
“We agreed. Somehow it still did not happen.”
The decision is no longer the problem. Ownership and follow-through are.
The 4Bs.
Blind spots lead to bent thinking. Bent thinking hardens into beliefs. Beliefs show up as behavior. When the same problem keeps coming back, I read that chain backward from what is happening now.
This is a diagnostic lens I use, not a program I force onto every call. The point is to find which B is keeping the problem alive and make a move we can check.
- 01
Blind spots
What you cannot see.Get the missing fact from the person closest to the work.
- 02
Biases
How your view is bent.Ask what you would tell another founder in the same situation.
- 03
Beliefs
What you are treating as fact.Ask where you learned it and what result would prove it wrong.
- 04
Behaviors
What keeps happening after you know better.Replace willpower with the smallest next step, an if/then, and a date.
Other tools I use when they fit.
Some are mine. Some are borrowed craft and credited here. None of them replaces judgment.
What do you want? What is stopping you? What will you do next?
Find the workable version between overcomplicated and oversimplified.
What would make the first complete attempt easier?
Time, Attitude, Knowledge, Experience. A people lens I learned from Corey Wilks.
Name the fear, walk through the real worst case, and write the first response. Adapted from Corey Wilks's work.
Do It Right Today. A working reminder, not a proprietary framework.
Whatever tool we use, the call ends with four plain things: the decision, the reason, the owner and next action, and the review point.
Choose the cadence.
Both options are monthly and cancel anytime.
Monthly Advisory
$1,000/month
Best when important decisions are episodic and you want an independent read without another weekly meeting.
- One 60-minute 1:1 working session each month
- Email between calls for quick questions
- Decisions captured before the session ends
- Monthly, cancel anytime
Email is for a quick read or unblock, not project work.
Book a callWeekly Advisory
$2,000/month
Best when decisions cross functions, context changes weekly, or good calls keep reopening before the work ships.
- Four 1:1 working sessions each month
- A standing weekly slot
- Weekday messaging between sessions
- A weekly follow-through check
I reply each weekday, not instantly or around the clock. I advise; your team still runs the work.
Book a callAdvisory keeps authority with you and execution with your team. It does not include management of your direct reports, taking over projects, or an undefined fractional executive role.
What clients say.
From founders and operators I have advised, trained, or helped through the work.
“Matt is a great coach and business therapist. He's always there to help me break through business and mental roadblocks that end up unlocking massive clarity, reduced stress, and substantial revenue growth for the brand.”
“I just quoted the highest retainer price I’ve ever quoted in my life! It scared the shit out of me, but I said the number thanks to you. I’m proud of myself!”
“There are not enough words to express my gratitude towards Matt. Matt is your right-hand man.”
“Matt has helped me so much. He's literally like a big brother to me — there to help with anything, seemingly at any time. Working with Matt is DEFINITELY something you want to do.”
“Matt is incredibly knowledgeable and has personally given me super useful insight that has saved me tons of time and money.”
“Speaking to Matt for just an hour gave me a whole new outlook on my ads account. Clear, honest feedback and actionable tips to implement right away.”
“Before working with Matt, I felt stuck and confused. Now I've been able to earn more while working less, doing work I actually enjoy.”
“Matt was amazing! He came up with some awesome tactics to capture a broader audience and executed it promptly. We always get swamped with work and he made it easier on us to make decisions and just push forward. He definitely goes above and beyond. Matt is worth every cent!”
“Having Matt as the person to train me on Facebook Ads has been such a blessing. Honestly, I knew what I was looking for and hoping for out of a teacher/mentor and my expectations were set pretty high going into it. I'm more than happy to say that Matt met and exceeded every one of those expectations! Starting from Day 1, I had never crafted a Facebook ad and had absolutely no knowledge of it. After only a few weeks I am now navigating through the system, creating ads, and managing them all on my own. I would recommend Matt to anyone, including my closest friends and family. Thanks, Matt!”
Common questions.
What is the difference between Monthly and Weekly Advisory?
Monthly includes one session and email for quick questions. Weekly includes a standing weekly call, weekday messaging, and a weekly follow-through check.
Is this coaching or consulting?
Both. I ask questions when the answer has to come from you and give a direct operator's read when my experience is useful. Clients have called that Coachsulting. It is not therapy.
Is Weekly Advisory a fractional COO role?
No. It is advisory. You retain authority and your team owns execution. Any embedded or implementation responsibility requires a different written scope.
What do we work on?
Whatever is actually on your desk: a decision, a hire, a hard conversation, a recurring problem, or the thing you keep avoiding. I use the lens that fits the situation instead of forcing every problem through one script.
Can I cancel?
Yes. Both advisory options are monthly and cancel anytime. There is no exit fee.
What does async access mean?
Monthly clients can email quick unblocks. Weekly clients can message between sessions and receive a reply each weekday. Neither option includes instant responses, weekends, or ongoing production work.
Bring the real thing.
Book a call with the decision or problem that is actually on your desk. We'll see whether monthly or weekly advisory fits. If it doesn't, I'll tell you.